Privacy Policy

Effective date: October 12, 2025

SecondKind, Inc. ("SecondKind," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our websites, mobile sites, emails, and other online services that link to this Privacy Policy (collectively, the "Site"), and when you purchase or interact with our products and services (collectively, the "Services").

By using the Site or Services, you agree to the practices described here. If you do not agree, please do not use the Site or Services.

 

 

1. Scope & Who We Are

This Privacy Policy applies to information processed by SecondKind, Inc. and our affiliates and service providers in connection with the Site and Services. For questions or to exercise your privacy rights, see Contact Us below.

 

 

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide

  • Identifiers & Contact Information (e.g., name, email address, billing/shipping address, phone number, account credentials).

  • Order & Payment Information (e.g., products purchased, subscription selections, order history). Payment card details are processed by our payment processor; we do not store full card numbers.

  • Communications & Support (e.g., messages, survey responses, reviews/testimonials, UGC such as photos or videos you choose to submit or tag us in).

  • Health & Wellness Context you voluntarily share (e.g., general wellness goals or experiences). Do not share sensitive health information you do not wish us to process.

2.2 Information Collected Automatically

  • Device, Log & Usage Data (e.g., IP address, browser type, device identifiers, pages visited, time on page, referring/exit pages, crash data).

  • Cookies & Similar Technologies (e.g., cookies, pixels, tags, SDKs) used for functionality, analytics, personalization, and advertising. See Cookies & Tracking.

  • Approximate Location derived from IP address.

2.3 Information from Other Sources

  • Marketing & Advertising Partners (e.g., ad networks, social media platforms, affiliate/referral partners).

  • Analytics Providers and Fraud Prevention services.

  • Retail/Marketplace Partners if you purchase SecondKind through authorized third parties (subject to their policies).

 

 

3. How We Use Information

We use information for:

  1. Provide the Services (process orders, deliver products, support accounts and subscriptions).

  2. Customer Support & Communications (service messages, transactional notices, and - if you opt in - marketing emails/SMS).

  3. Personalization (content, recommendations, and offers based on your interactions).

  4. Analytics & Improvement (measure performance, debug, research, develop new features).

  5. Security & Fraud Prevention (detect, investigate, and prevent fraudulent or illegal activity and enforce our Terms).

  6. Compliance (legal obligations, recordkeeping, and to exercise or defend legal claims).

Where required by law, we rely on the following legal bases to process personal information: contract (to provide Services you request), consent (e.g., for certain cookies/marketing), legitimate interests (e.g., to improve and secure our Services), and legal obligations.

 

 

4. Cookies & Tracking Technologies

We and our partners use cookies, pixels, tags, local storage, and SDKs to:

  • Enable core site functionality (e.g., cart, checkout, account login).

  • Analyze traffic and usage patterns.

  • Personalize content and remember preferences.

  • Deliver and measure advertising on our Site and on third‑party sites and apps.

You can manage cookies through browser settings and, where offered, our on‑site cookie preferences. Blocking some cookies may impact your experience.

Do Not Track (DNT): Some browsers transmit DNT signals. We respond to legally recognized browser signals such as Global Privacy Control (GPC) where required.

 

 

5. Marketing Communications & SMS

  • Email: You can unsubscribe from marketing emails via the link in the email or by contacting us. You will still receive transactional messages (e.g., order confirmations, account notices).

  • Text/SMS (Opt‑in only): If you opt in, you consent to receive recurring automated marketing messages at the number provided. Consent is not a condition of purchase. Message frequency varies. Msg & data rates may apply. Reply STOP to cancel, HELP for help. Mobile carriers are not liable for delayed or undelivered messages.

 

 

6. How We Share Information

We may share information as follows:

  • Service Providers & Vendors (e.g., payment processing, fulfillment, email/SMS delivery, analytics, advertising, customer support, cloud hosting) under contracts that restrict use of information to services performed for us.

  • Advertising & Analytics Partners to provide interest‑based ads, measure campaign performance, and understand usage (see Your Choices below).

  • Corporate Transactions (e.g., merger, acquisition, financing, or sale of assets) where information may be transferred as part of the transaction.

  • Legal & Safety (comply with law, respond to lawful requests, enforce our terms, protect rights, property, and safety of SecondKind, our users, or others).

  • With Your Direction or Consent (e.g., when you connect or interact with third‑party services or share UGC on social platforms).

We do not sell personal information for money. We may engage in “sale” or “sharing” for cross‑context behavioral advertising under certain U.S. state laws when we allow advertising partners to collect information via cookies/pixels. See Your Privacy Rights.

 

 

7. Your Privacy Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal information and obtain a copy.

  • Correct inaccurate information.

  • Delete your information.

  • Port your information in a machine‑readable format.

  • Restrict or Object to certain processing (including targeted advertising or profiling).

  • Withdraw Consent where processing is based on consent.

How to Exercise Your Rights

Submit a request to privacy@secondkind.com with your name, email, and the nature of your request. We may verify your identity. You may also use an authorized agent where permitted by law.

U.S. State Law Disclosures (e.g., CA/VA/CO/CT/UT)

Residents of certain U.S. states have additional rights regarding sale/sharing and targeted advertising. To opt out of sale or sharing and targeted advertising, adjust cookie preferences (where available) and/or email privacy@secondkind.com with the subject “State Privacy Opt‑out.” We honor GPC signals as an opt‑out where required by law.

EEA/UK/Swiss (GDPR) Rights

Residents of the EEA/UK/Switzerland have the rights listed above and may also lodge a complaint with a supervisory authority. Our lawful bases are described in How We Use Information. Where applicable, you may object to processing based on legitimate interests.

 

 

8. Sensitive & Health‑Related Information

SecondKind is a wellness brand and may receive general wellness context that you voluntarily provide (e.g., your experience with a product). We ask you not to submit sensitive health information or data you consider confidential. Where laws such as Washington’s My Health My Data or Nevada’s Consumer Health Data laws apply, we limit collection to data reasonably necessary to provide the Services, obtain consent where required, and honor applicable rights requests.

 

 

9. Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations (including tax and accounting), resolve disputes, and enforce agreements. Retention periods vary based on the type of data and our legal obligations.

 

 

10. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No security measures are perfect, and we cannot guarantee absolute security of data transmitted over the internet.

 

 

11. International Transfers

If you access the Site from outside the United States, your information may be processed in the U.S. and other countries, which may have data protection laws different from your country. Where required, we use appropriate safeguards (e.g., standard contractual clauses) for cross‑border transfers.

 

 

12. Children’s Privacy

Our Site and Services are not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

 

 

13. Third‑Party Sites & Services

Our Site may contain links to third‑party websites, services, and features (including social media). We are not responsible for the privacy practices of those third parties. Review their policies before providing your information.

 

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy and revise the effective date above. Your continued use of the Site or Services after posting means you accept the changes.

 

 

15. Contact Us

Questions, requests, or concerns?

Email: info@secondkind.com
Mail: SecondKind, Inc., Attn: Privacy, [Insert Mailing Address]